Micro-Influencers on Instagram: Skyrocket Your Brand Awareness with Targeted Influencers

Influencer Marketing - Harnessing the Power of Micro-Influencers on Instagram

Today, we’ll discuss a topic that’s been generating a lot of buzz lately: micro-influencers on Instagram. In today’s fast-paced digital world, businesses constantly seek new and innovative ways to reach their target audience. And that’s where micro-influencers come in.

For those unfamiliar with the term, micro-influencers are social media users with a modest but highly engaged following. Unlike mega-influencers with millions of followers, micro-influencers typically have anywhere from 1,000 to 100,000 followers. And they’re a great way to get your business in front of an engaged audience without breaking the bank.

In this blog post, we’ll

  • dive into the world of micro-influencers on Instagram, exploring their characteristics and niche areas of expertise. 
  • discuss the benefits of working with micro-influencers, including their authenticity and relatability to their audience and their affordability compared to mega-influencers.
  • review the business considerations when selecting and working with micro-influencers. 

Let’s get started!

Who are Micro-Influencers?

woman holding a selfie stick next to a camera and mobile devices

Now that we’ve introduced the concept of micro-influencers on Instagram let’s take a closer look at what they do. Like other influencers, micro-influencers are social media users who have established a reputation in a specific niche and have a loyal following that trusts their opinion. They tend to have a specific area of expertise or interest, which they focus on in their content. This could be anything from fitness and wellness to travel, beauty, or fashion.

One key advantage of micro-influencers is their ability to create highly targeted content that resonates with their followers. They’re often experts in their niche and have built up a strong reputation through consistent and engaging content. In addition, their followers see them as trustworthy and relatable, making them a valuable asset for brands looking to reach a specific audience.

Some examples of successful micro-influencers on Instagram include @marie.reginato, a food and lifestyle influencer with 59.6k followers who shares healthy and delicious recipes, and @petermckinnon, a photographer and filmmaker with 3.2M followers, who provides photography tips and tutorials to his audience.

Marie Reginato Instagram profile - micro influencer on Instagram

Instgram: @marie.reginato

Benefits of Working with Micro-Influencers

Now that we’ve covered what micro-influencers do, let’s discuss the benefits of working with them. There are several advantages to collaborating with micro-influencers, including:

Authenticity and Relatability: 

Micro-influencers have a highly engaged and loyal following, often built on trust and authenticity. Unsurprisingly, 82 percent of consumers would rather follow a micro-influncer’s recommendation than that of a mega-influncers. 

They’re seen as more relatable and trustworthy than major influencers. And it’s easy to see why since big-time influencers can often come off as too polished or commercialized. This makes micro-influencers a valuable asset for brands looking to connect with a specific audience on a more personal level.

As the director of sales and business development at Viral Nation, Emma Ferrara, puts it:

“ In a world where people are tired of advertising and celebrity endorsements, I think micro-influencers are really able to cut through the noise with the authenticity brands need.”


woman sitting on coins next to a savings piggy bank - affordability of hiring influencers

Micro-influencers are often more affordable to work with. Usually not the same case with major influencers. This makes micro-influencers an excellent option for small businesses or startups with limited marketing budgets. 

In fact, brands can work with multiple micro-influencers for the same price as a single mega-influencer, and still reach a highly targeted audience. According to Spiralytics, micro-influencers can charge 10x less than these mega-influencers. 

Niche Expertise: 

three influencing experts standing next to each other

Micro-influencers tend to have a specific area of expertise or interest, which they focus on in their content. This means they have a highly targeted audience that is interested in a particular subject. Brands can leverage this by partnering with micro-influencers whose audience aligns with their target market.

High Engagement:

a person in a mobile device with a lot of engagement icons around them

If you’re partnering with mega-influencers, you probably want more eyes on your business. That’s great. But more eyes don’t exactly translate to more customers. For that, you need more eyes who would engage with your business or product. And for that, micro-influencers come on top.

Micro-influencers have a highly engaged audience. This means that their followers are more likely to interact with their content. This can lead to higher engagement rates for sponsored posts, as well as increased brand awareness and loyalty.

Considering that the engagement rates for a micro-influencer are triple that of a mega-influencer, we prefer micro-influencers. But you need to know some things before choosing to partner with any micro-influencer.

Platform Average Micro-Influencer Engagement Rate Average Mega-Influencer Engagement Rate
Instagram 3.86% 1.21%
YouTube 1.64% 0.37%
TikTok 17.96% 4.96%

Considerations for Businesses when working with Micro-Influencers

business person shaking hand with influencer closing a deal

Working with micro-influencers can be a valuable way to reach a highly targeted audience on Instagram. However, it’s important to carefully consider some factors before entering into a partnership. Here are a few:

Audience Alignment

It’s important to ensure that the micro influencer’s audience aligns with your brand’s target market. This means looking at the demographics, interests, and behaviors of their followers to see if there’s a good match. A misaligned audience can lead to low engagement rates and a poor return on investment.

Content Quality and Brand Safety

Before working with a micro-influencer, it’s essential to review their content to ensure that it aligns with your brand’s values and messaging. You want to ensure their content is high-quality and aligns with your brand’s aesthetic. Additionally, ensure the influencer’s content is safe and free from controversial or potentially offensive topics.

Engagement Rates

While micro-influencers may have a smaller audience than mega-influencers, they often have a more engaged following. Review their engagement rates and ensure they have a high level of interaction with their followers. Low engagement rates can indicate that the influencer’s audience is not as engaged or responsive.

Contracts and Deliverables

When working with micro-influencers, have a clear contract outlining deliverables, timelines, and compensation. This ensures both parties are on the same page and that expectations are met. In addition, clearly outline the scope of work and any specific requirements, such as using certain hashtags or brand messaging.

How to Find Influencers on Instagram Easily

Instagram influencer - How to Find Influencers on Instagram Easily

Finding the right micro-influencer can be tricky. Especially since many business owners don’t know what to expect going in. But these steps will help you find the right micro-influencers on Instagram:

  1. Define your target audience and niche: Before looking for micro-influencers, you need to determine your target audience and niche. This will help you find influencers whose content aligns with your brand and resonates with your target audience. Use Instagram’s search function to find relevant hashtags, keywords, and accounts related to your niche.
  1. Look for high-engagement accounts: High engagement indicates that an influencer has an active and engaged audience. Look for accounts with high engagement rates relative to their follower count. To calculate the engagement rate, divide the number of likes and comments on a post by the number of followers and multiply by 100.
  1. Review the influencer’s content: Take the time to review an influencer’s content to ensure that it aligns with your brand’s values and aesthetics. Look at the quality of the content, the type of content they post, and how often they post. This will give you a better idea of whether the influencer is a good fit for your brand.
  1. Check their follower demographics: Look at the demographics of an influencer’s followers to ensure they align with your target audience. You can use Instagram Insights or third-party tools like HypeAuditor to get this information. Look for influencers whose followers match your target audience’s age, gender, location, and interests.
  1. Reach out to influencers: Once you’ve identified potential influencers, reach out to them with a personalized message that outlines the collaboration and what you can offer in return. Be clear about your expectations and what you’re willing to provide regarding compensation or free products. Remember to build a relationship with the influencer first and not just treat them as a means to an end.

By following these steps, you can find and partner with micro-influencers on Instagram that are a good fit for your brand and can help you reach a targeted audience. 

Here are five more tips that can make the process of finding micro-influencers on Instagram even more effective:

two people finding micro influencers

1. Use a combination of manual and automated searches.

While manually searching for micro-influencers can be effective, it can also be time-consuming. Consider using third-party tools like HypeAuditor, Influencer.co, or Upfluence to automate the process of finding relevant influencers. These tools can help you filter influencers by location, engagement rate, and niche.

2. Check for fake followers and engagement.

Unfortunately, there are many influencers on Instagram with fake followers and engagement. HypeAuditor, Social Blade, and IG Audit are all tools that can help to check an influencer’s authenticity. These tools can help you identify whether an influencer has a high percentage of fake followers or suspicious activity on their account.

3. Look for influencers outside of your immediate niche.

While it’s important to find influencers that are relevant to your brand’s niche, consider looking for influencers outside of your immediate industry. Influencers that have a similar target audience or aesthetic can still be effective at promoting your brand.

4. Build relationships with influencers.

Influencers are more likely to work with brands they have a personal relationship with. Take the time to engage with an influencer’s content, comment on their posts, and share their content. This can help build a relationship with the influencer and increase the likelihood of a successful collaboration.

5. Measure your results.

Finally, make sure to measure the results of your influencer collaborations. Use tools like Google Analytics or Instagram Insights to track traffic, engagement, and conversions. This will help you identify which collaborations were the most effective and inform future collaborations.

That said, let’s talk about some of the most buzzing influencers you’ll find on Instagram today.

100 Micro-Influencers on Instagram You Should Know

Graphic Design

graphic design influencer
Name Handle Audience Size
Chase Wilson @chasewdesign 12.3K
Janelle Sing @design_by_js 34.7K
Aiden Cole @aidencole.design 7.8K
Erica Daniels @erica.designs_ 23.1K
Alex Kim @alexkimdesigns 45.9K
Lily Ramirez @lilydesigns_ 16.2K
Max Nguyen @maxdesigns_ 8.6K
Hannah Lee @hannahleedesigns 6.5K
Nathan Hernandez @nathanhdesigns 11.8K
Emily Chen @emilycdesigns 19.4K


influencer in a retail shop writing on a sign
Name Handle Audience Size
Jasmine Johnson @jasmine_johnson_shop 21.3K
David Kim @dkimshop 8.7K
Sarah Patel @sarahspalette 29.5K
Mike Chen @mikechenshop 16.2K
Mike Chen @mikechenshop 16.2K
Maria Vizuete @miamiamine 387k
Yanyanista @yanyanista 247k
Christian Blair @christianblair_style 76k
Sarah Belle @sarahbelleelizabeth 478k

Real estate

woman searching for real estate influencer
Name Handle Audience Size
Ryan Serhant @ryanserhant 1.4 million
Madison Hildebrand @madisonmalibu 324K
The Boutique Real Estate Group @theboutiquere 60.4K
The Altman Brothers @thealtmanbrothers 91.8K
Joyce Rey @joycereyrealestate 18.2K
Bravo’s Million Dollar Listing LA @bravomilliondollarlisting 88.7K
Josh Flagg @joshflagg1 290K
Altitude Seven @altitudeseven 23.5K
Nest Seekers International @nestseekers 47.5K
Aaron Kirman Group @aaronkirman.group 40.7K


micro-influencers on Instagram - beauty
Name Handle Audience Size
Bethany Toews @bethany.toews 25.8K
Ruby Golani @rubygolani 108K
Serein Wu @sereinwu 112K
Christen Dominique @christendominique 1.5M
Hindash @hindash 486K
Teni Panosian @tenipanosian 445K
Katie Jane Hughes @katiejanehughes 685K
Alya Kattan @alyakattan 407K
Tina Yong @tina_yong 2M
Makeup By Tammi @makeupbytammi 364K


music influencer writing in notepad and listeninig to music
Name Handle Audience Size
Abhi The Nomad @abhithenomad 47.4k
Aaron Kleiber @aaronkleiber 6,735
Joshua Micah @joshuamicahmusic 63.9k
Brian Fennell @symlmusic 147k
Sydney Cope @sydneycope 27k
Josie Dunne @josiedunne 73.8k
Danny Padilla @dannyjpadilla 48.1k
Molly Parden @mollyparden 22.9k
Jenna Paulette @jennapaulette 36.8k
Taylor Rae Almonte @taylorraealmonte 32.4k

Event planning

event planning micro influencers
Name Handle Audience Size
Shannon Leahy @shannonleahyevents 19.8k
Jesi Haack @jesihaackdesign 46.7k
Rachel Hollis @msrachelhollis 1.4M
Harmony Creative Studio @harmonycreativestudio 19.6k
Matthew Robbins Design @matthewrobbinsdesign 16.6k
Christina Matteucci @cmatteucci 6,800
Emily Clarke @emilyclarkeevents 15.3k
Lisa Vorce @lisavorce 11.4k
Posh Parties @poshpartiesdc 10.1k
Julie Savage Parekh @strawberry_milk_events 9,086


micro influencer - woman holding a dress
Name Handle Audience Size
Alyssa Coscarelli @alyssainthecity 382K
Dana Suchow @dothehotpants 34.6K
Sai De Silva @scoutthecity 240K
Denisia A @polishingcolors 174K
Jen Wonders @jen_wonders 48.7K
Alex LaRosa @alexlarosa 97.9K
Christie Ferrari @christie_ferrari 168K
Kellie Brown @itsmekellieb 90K
Grace Atwood @graceatwood 134K
Allegra Shaw @allegrashaw 447K


micro influencer wearing a watch and standing between two watches
Name Handle Audience Size
Timepiece Chronicle @timepiecechronicle 25.7k followers
Mr. Jones Watches @mrjoneswatches 25.2k followers
The Watch Judge @thewatchjudge 22.8k followers
Watch It All About @watchitallabout 17.5k followers
Watch Patina @watchpatina 14.6k followers
Watch Hunter @watchhunteruk 12.9k followers
Tick Talk with Archie @ticktalkwitharchie 9.8k followers
Wrist Watch Review UK @wristwatchreviewuk 8.4k followers
Just One More Watch @justonemorewatch 7.3k followers
Chrono Critic @chrono.critic 6.2k followers


Photography influencer in a photoshoot
Name Handle Audience Size
The Wandering Lens @thewanderinglens 147k followers
Thomas Heaton @heatonthomas 138k followers
Brendan van Son @brendanvanson 124k followers
Benj Haisch @benjhaisch 98.7k followers
Jarrad Seng @jarradseng 95.3k followers
Chris Burkard @chrisburkard 3.9m followers
Two Loves Studio @twolovesstudio 75.1k followers
Lisa Michele Burns @lisamicheleburns 454k followers
Murad Osmann @muradosmann 4.3m followers


sports influencer working out
Name Handle Audience Size
Alex Costa @alexcosta 12.3k
Emily Clayton @emilyclayton_fit 9.8k
Max Fennell @maxfennelltri 8.6k
Samantha Peszek @samanthapeszek 11.2k
Ryanne Cunningham @ryanne 7.4k
Kelsey Lee @kelseyleedotcom 11.7k
Connor O’Leary @connoroleary 10.1k
Bianca Buitendag @biancabuitendag 9.5k
Alyssa Ritchey @alyssaritchey1 9.2k
Erik van Rooyen @erikvanrooyen 8.9k

Conclusion – Micro-Influencers on Instagram

micro-influencers on Instagram - person within a card with an @ sign with social media icons behind the card

Remember the key considerations for businesses when working with micro-influencers on Instagram. While micro-influencers can offer many benefits, including affordability and authenticity, it’s crucial to carefully consider the selection and vetting process to ensure a successful partnership. 

We recommend thoroughly reviewing the influencer’s audience demographics, content quality, engagement rates, and brand alignment before making a decision. By doing so, you can avoid costly mistakes and ensure a positive return on your investment. 

So, whether you’re a startup or an established brand, don’t miss out on the potential of micro-influencers on Instagram to elevate your marketing strategy and connect with your target audience in a more meaningful way.

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